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Since 1943 post-war USA, the Sub-Zero Freezer Company established by
Westye F Bakke in the basement of his Madison home, has evolved to
become the industry’s leading refrigeration brand, epitomising
premium quality, cutting-edge design and impeccable service.
Wolf precision cooking instruments were a later addition to the
Sub-Zero product portfolio and reflect the same craftsmanship and
commitment to quality to ensure that your passion for cooking is met
with the best possible ‘instrument’. You’ll never hear a Wolf being
called an ‘appliance’ – it simply wouldn’t do it justice!
Craig Davies, President of Westye Group Europe shares Mr Bakke’s
vision for innovation, recognising the opportunity to introduce the
Sub-Zero and Wolf brands to Europe. Again, from modest beginnings,
his commitment to a superior product and service has led to the
formation of Westye Group Europe, which launches Europe’s finest
showroom and training facility in Loughton, Essex, at the end of
April this year. “The Living Kitchen demonstration studio will be
spectacular, both as a state-of-the-art demonstration venue and as a
showcase for the Wolf and Sub-Zero product ranges” comments Craig,
who also launches showrooms in Cannes and Barcelona in April this
year.
Craig adds, “The American Appliance Centre, which originally brought
the Sub-Zero and Wolf brands to Europe, has grown enormously over
the last ten years. The recent move to Loughton gives us larger
premises and has allowed staff to focus on the brands, and give more
specialised product knowledge to our dealer network.” This
development is set to continue, with a host of new Sub-Zero products
due to be brought to market over the next three years.
So why are Sub-Zero and Wolf world-leading brands? Since its
founding, Sub-Zero has refined its early concept, developing a
comprehensive line of built-in models including the cutting-edge
design 400 Series of wine storage equipment, the 200 Series of
under-counter models, the design-flexible 600 Series, and the
integrated 700 Series.
All combination models incorporate a uniquely engineered dual
compressor system, which uses two separate self-contained cooling
systems resulting in fresh food staying fresher and preserving
frozen food for longer. Sub-Zero is the only company offering dual
refrigeration, combined with handcrafted quality and a remarkable
efficiency capacity – using less energy that a 100-watt light bulb.
Exceptional food preservation does not, however, mean compromise on
aesthetic design. Sub-Zero brings ultimate versatility to match your
design requirements, with a selection of finishes including Classic
Stainless Steel, premium finished Carbon Stainless Steel and
Platinum Stainless Steel. Indeed even if you want to integrate your
Sub-Zero into custom cabinetwork, Westye have the ideal solution.
In fact you don’t have to be a gourmet chef to appreciate Sub-Zero
and Wolf products. Many non-aspiring Jamie Olivers may prefer to
appreciate theirs from a distance, showing them off at informal
gatherings that inevitably gravitate towards the hub of almost every
home – the kitchen. However, if you’re looking for something to
really fuel your passion for cooking then look no further than the
Wolf range of cooking instruments. They incorporate the latest
technology, appliance design and beauty, fulfilling your every
requirement to cook with confidence.
There are built-in wall ovens, electric, gas and integrated cooktops,
microwave ovens, warming drawers, ventilation solutions that will
make you giggle with excitement, and even modular components such as
steamer, fryer, wok and grill. The possibilities are endless,
limited only by your imagination...
The Wolf product range uses a unique dual convection system on all
its built-in ovens delivering both even temperature and airflow
throughout the oven, providing outstanding convenience and control
over eight different cooking modes. Its two fans and four heating
elements operate either simultaneously or in sequence to ensure
faultless baking, roasting, and broiling. Even an optional Sabbath
cooking mode is available.
Design has not escaped the Wolf products either, so whether you are
looking for traditional or contemporary looks to blend effortlessly
into your lifestyle environment, rest assured there will be a
solution waiting just for you. A choice of framed or complete glass
oven doors, and a breathtakingly stunning blue porcelain oven
interior are all options to tempt you and capture your imagination.
If you are an architect or specifier, you may be interested to know
that all CAD drawings are available from Westye Group Europe on
CD-ROM for your convenience, or by contacting any of the distributor
networks.
The Living Kitchen demonstration studio has been designed to
showcase the complete Sub-Zero and Wolf ranges combined with
unparalleled audio-visual and hospitality facilities in a friendly
and informal atmosphere – with a twist of fun. It will regularly
host live cooking demonstrations from celebrity chefs, including
Antony Worrall Thompson and Galton Blackiston, and fine wine
appreciation events throughout the year. It is an exclusive venue
for bespoke private demonstrations, product launches, presentations
and corporate culinary events.
Quite simply, seeing is believing, and once you’ve seen the
‘goodies’ up-close, your life-long relationship with Sub-Zero and
Wolf will already have begun. The Westye Group Europe’s aim is to
surpass your expectations in every way, and with over 10 years’
experience, their track record speaks for itself.
For the uncompromising kitchen you’ve always wanted, contact the
Westye Group Europe on 020 8418 3800 or visit the website at
www.sub-zero.eu.com . And
remember, where will you put yours?
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